The potential is there to go even further in generating interest in activities such as this one. In order to maximize the marketing of goods, products and services for companies, firms must be willing to come on board to help raise fund for charitable causes like this one or even utilize the multi-exposure that cycling clubs and cyclist has to offer. The branding opportunities are endless in the sport of cycling especially in Jamaica. A company can brand the jersey, helmet, shoe cover, arm warmers, bikes, club vehicles and even club shirts and jackets to maximize brand exposure. In any other country if a company chooses to go this route they will be looking to "fork out" some huge amount of money to get this type of advertizing, while in Jamaica it is just a fraction of what they would pay for this publicity.With all that said and done the task on hand is to raise the $4 Million for the Bustamante Children's Hospital and Chain of Hope. At this time the target is a little over the 50% mark, so we would like to ask anyone out there that had not yet gone to the site to help, they can still do so by logging onto the website
http://www.justgiving.com/2ndannualbarkingmadcycleride
Just click on it or type it in your web browser and make a difference, show that you are one of the few out there that think that every kid deserves a chance at a normal life.
LifeCycle Charity ultra ride. less than 24 hours to go!
Yes folks,
Just 22 hours until the LifeCycle charity 10 ride out
from Bustamante Children's Hospital in Kingston Jamaica, heading east in
the darkness, to cycle, with minimal food and drink stops (10) for 36
hours and loop the whole of the island before heading back through the
gates of the hospital on Sunday afternoon. What a way to spend a weekend
- sitting on your backside, touring an amazingly beautiful country, and
trying to save the lives of 8 small children through raising the money
for them to have the critical heart surgery operations that they need
through Chain of Hope Jamaica, a charity that works with Bustamante
Children's Hospital. In August last year, we did a slightly smaller lap
(400 miles v about 440miles - unless of course Nick Stephenson gets us
lost, then we could be out there for weeks!). Last year we raised enough
to save 6 wonderful children - who are shown on the attached slide
show, along with the letters of thanks from their parents to the crazy
bunch! To prove our money goes straight where it is needed, the 1st 2
operations were carried out 3 days after we finished. Also, we are
buying what we need - with a little help from a few good friends who've
donated stuff - Wisynco / Hi Tech bikes / Margaritaville / Juici (I need
my patties to get round) / Jakes and Red Stripe of course.
We're
doing our bit, thanks to those of you who've come in with us, as
corporate sponsors or to donate on justgiving, it all helps. We've got
enough for half the target so far - 4 children and their families will
be smiling in 1 and 2 weeks time respectively, as we carry out their
operations. I don't want to look into the eyes of my other 4 little
friends, and tell them that I couldn't make the difference to them, so I'm going to keep this one up, even after the ride, to make sure that we
give them a chance to realize their dreams of being the fireman / singer
/ footballer - or even corporate General Manager (maybe not!).
Send
us an email, drop us a joke or 2 to read when we stop, inspire us to
keep it up as we cycle throughout the night, drop a few more pounds,
dollars or any currency into the buckets we have at various bars around
the island, or that we'll have with us at the stops, come out to pat us
on the back and move us along - to stop cluttering the pavement - and
most importantly, use this as encouragement to do even more of what
matters - living to your personal purpose, making a difference to
others, and being the change that we all want to see on this planet.
Go get it - nothing ever really out of reach!
Al
http://www.justgiving.com/2ndannualbarkingmadcycleride
|
The difference it made-1.pdf Size : 1223.186 Kb Type : pdf |
Its that time again when we take on the elements to achieve greatness once more. On the 7th - 8th of May 2011 we are going around the Island in one shot! Yes one straight ride from Kingston to Kingston. You can look out for us as we wind our way through the parishes of Kingston, St. Thomas, Portland, St. Mary, St. Ann, Trelawny, St. James, Hanover, Westmoreland, St. Elizabeth, Manchester, Clarendon, St. Catherine and back into Kingston to finish. From Morning to night back to morning, no sleep for the 436 miles. All for the lives of 8 kids that are in need of critical OPEN HEART SURGERY. Come out in your numbers even if its just to starting line, it will send a statement to every one that there are persons out there that really cares for our CHILDREN.
